CELEBRITY DESIGNER, NIKKI LUND, LAUNCHES A NAMESAKE MODERN ESSENTIALS COLLECTION
May 23, 2017 – Celebrity designer and singer, Nikki Lund, known for creating custom couture pieces that have been worn by some of America’s biggest rockstars from Madonna to Britney Spears, is launching her own collection titled “Nikki Lund 10 Essential Pieces” this spring/summer. The collection reflects today’s shopping habits, offering an online curated collection of separates that are trend driven, yet versatile for the contemporary woman.
The capsule collection, hitting NikkiLund.com today, is titled “Nikki Lund 10 Essential Pieces” and offers a modern system of dressing featuring ten easy and timeless pieces that go effortlessly from day to night and casual to dressy, while also making a fashion statement. True to Nikki’s roots, the collection exudes the California lifestyle with a rock and roll edge. “The designs for this collection are innovative, clean and chic. They allow the buyer to bring their own fresh, artistic feel to each look.” says Nikki Lund. With special attention to details and embellishments, each piece in the collection exudes a luxurious and fashion forward designer feel.
The carefully constructed line is designed with purpose and passion with pieces that coordinate and complement each other ranging in price from $70-$225. Celebrity Lifestyle Brands, which recently partially acquired the Nikki Lund brand, will be working alongside Nikki to launch her brand and this collection. “Having styled some of the most prominent celebrities in Hollywood, Nikki Lund is truly a superstar in her own right. We look forward to working with her and taking her brand and business to the next level.” says Celebrity Lifestyle Brands CEO, Bernt Ullmann.
“I designed this modern system of dressing to simplify shopping, which can be overwhelming these days.” says Nikki Lund. “I’m offering styles that can be worn multiple ways and that work for a range of occasions. It’s the perfect packable weekend collection that creates a cohesive wardrobe, condensing the amount of clothing people feel they need in their closet.” A veteran of the design and fashion world, Nikki can trace her success back to her childhood watching her mother and grandmother design and sew clothes. Prior to breaking out on her own to launch “Nikki Lund”, Nikki was the driving force and designer behind successful lines including Eccentric Symphony, White Trash Beautiful and Nikki Rich.
These collections fused music, art and fashion creating standout as well as custom pieces loved by celebrities including Carrie Underwood, Kate Beckinsale, Miley Cyrus, Heather Locklear, Jon Bon Jovi, Blake Shelton, Kelly Clarkson, Demi Lovato, Steven Tyler and Britney Spears. This fall, Nikki will drop the second installment in the Nikki Lund collection, titled “Destiny” which offers another highly curated capsule collection highlighting essentials as well as more fashionable, statement pieces.
ABOUT NIKKI LUND:
Throughout her successful career spanning multiple decades as a singer, and designer, Nikki has proven herself to be a visionary fashion entrepreneur serving as the driving force and designer behind global brands such as Eccentric Symphony, White Trash Beautiful and Nikki Rich. Nikki Lund’s new signature clothing line, “Nikki Lund 10 Essential Pieces” incorporates elements from her previous three clothing brands with various blouse, dress and jacket styles. Emerging as a force in the industry from a young age, Nikki has put on dozens of wildly successful runway shows for her various lines.
She has been widely celebrated for her sophisticated, fashion forward ready-to-wear designs and custom creations for a host of superstars, including Carrie Underwood, Kate Beckinsale, Robert Plant, Miley Cyrus, Nicole Scherzinger, Heather Locklear, Blake Shelton, Jon Bon Jovi, Kelly Clarkson, Demi Lovato, Steven Tyler and Britney Spears.
ABOUT CELEBRITY LIFESTYLE BRANDS:
Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base. It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.
Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.
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